As part of Wilson’s “Bonded By Ball” campaign, celebrating the rich culture and connectivity of the world’s most familial sports community, we aimed to strengthen the ties between the many levels of the game, making sure that everyone on the court could see themselves as a meaningful member of the family. In an effort to highlight that the ball we play with is more than just a basketball, we define It as a tool to open minds, eyes and hearts of every individual that steps foot on the court.