With Market Studios being informed and founded on the not-so-radical idea of “play,” our team was naturally approached by Sherwood Hockey to help create a storytelling moment for the Four Nations Face-Off, held annually between the USA, Sweden, Finland, and Canada. Understanding the significance of the event, we sought to transform our iconic bear into a symbol of unity among these nations, while staying true to the bold, expressive designs that define the Market Studios brand identity. The result was a collection that not only captured the spirit of competition but also conveyed a message of collaboration and shared passion for the game.